Christa Pitts, Owner and Co-CEO, The Lumistellla CompanyAdd Guest

Imagine  being applauded for “revolutionizing the essence of Christmas.” This is precisely what American business woman and entrepreneur Christa Pitts is celebrated for. 

NOW THAT, THAT IS A LEGACY.

Christa serves as co-CEO and founder of The Lumistella Company, a dynamic enterprise behind the enchanting brand, The Elf on the Shelf. Under her strategic leadership, more than 31 million The Elf on the Shelf brand Scout Elves, Elf Pets®, and Elf Mates® have been adopted in 26 countries across five continents, solidifying a massive global reach.

Considered an expert in branding, Christa’s journey began as a QVC Program Host, amassing 2,000 hours of live, unscripted television experience. During this time, she honed her expertise in understanding the mechanics of sales, the intricacies of advertising, and the significance of brand authenticity.